Google & Meta ads management

Paid ads that bring in customers, not just clicks

Paid ads can put your business in front of ready-to-buy customers today — or quietly burn through your budget. We build tightly targeted Google, Facebook and Instagram campaigns, pair them with landing pages designed to convert and optimize every week for cost per lead and return on ad spend.

Why it matters

Stop paying for clicks that never call

The most common problem we see is ad spend leaking to the wrong searches, the wrong audiences or landing pages that don’t convert. A few changes to targeting, tracking and messaging can dramatically change what each lead costs.

We start with accurate conversion tracking so every decision is based on real leads and sales. Then we use AI-assisted testing to try more headlines, creatives and audiences — and shift budget to what’s proven to work.

  • Google Ads
  • Meta Ads
  • Landing pages

What’s included

  • Account audit or new account setup
  • Competitor & keyword research
  • Campaign structure & ad copy
  • Ad creative (static & short video)
  • Landing page design & build
  • Conversion & call tracking setup
  • Weekly optimization
  • Monthly report with cost per lead & ROI
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Features

Google Ads & Paid Social, done right

Everything you need to see real results — planned, built and managed by one accountable team.

Google Search & Maps ads

Show up the moment people search for your services, with keyword targeting that filters out wasted clicks.

Facebook & Instagram ads

Scroll-stopping creative and precise audience targeting to build demand and retarget warm visitors.

High-converting landing pages

Focused pages for each campaign with clear offers and fast load times that lift conversion rates.

Conversion tracking

GA4, Google Tag Manager, call tracking and the Meta pixel set up so you know exactly which ads create leads.

Continuous A/B testing

We test ad copy, creative and landing pages every month and scale what wins.

Budget optimization

Bids, schedules and budgets tuned weekly to lower your cost per lead and grow your return.

Our process

Google Ads & Paid Social: how it works

A clear, collaborative process — so you always know what’s happening and what comes next.

  1. Step 01

    Audit & research

    We review past performance, competitors and search demand to find the best opportunities.

  2. Step 02

    Build

    Campaigns, ads, audiences, landing pages and tracking — set up properly from day one.

  3. Step 03

    Launch & learn

    We launch with controlled budgets and watch closely as real data comes in.

  4. Step 04

    Optimize & scale

    Weekly optimizations and monthly tests lower costs, then we scale what’s profitable.

FAQ

Google Ads & Paid Social questions

Straight answers to what small business owners ask us most. Don’t see yours?

Ask us directly

How much should a small business spend on Google Ads?

It depends on your industry, location and goals. We’ll recommend a starting budget based on the real cost per click in your market and how many leads you need, then adjust once we see actual results.

Is your management fee separate from ad spend?

Yes. Your ad spend is paid directly to Google or Meta from your own account, so you always see exactly where the money goes. Our management fee is a separate, flat monthly fee.

Who owns the ad accounts?

You do. We set up campaigns in accounts owned by your business and work as managers. If we ever part ways, your campaigns, data and history stay with you.

How quickly will I see results from paid ads?

Ads can start generating leads within days of launch. The first 30–60 days are a learning period where we gather data and optimize; performance typically improves steadily after that.

Pairs well with

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Ready to get started with Google Ads & Paid Social?

Get a free strategy call and a fixed, written quote. No pressure, no jargon — just a clear plan to grow your business.